Life Fitness

As Peterborough’s leading multi-purpose venue, The Cresset needed a website that could clearly communicate the full range of entertainment, community activities, events and facilities it offers.

The existing website was difficult to navigate and no longer reflected the quality or personality of the venue. With a wide range of audiences and services to accommodate, The Cresset needed a more professional digital presence that made information easier to find while giving its team greater control over ongoing updates.

As The Cresset’s digital partner, Geek designed and developed a new mobile-first website built around clearer user journeys, flexible page templates and a more approachable visual identity. Our work included website design and development, UX planning, a bespoke mega menu, animated content elements and integration with its TicketSolve booking system.

We created a cleaner and more vibrant design that builds on The Cresset’s existing brand guidelines. Rounded corners, a wider colour palette and bold typography give the website a friendly, community-focused feel while maintaining a professional and consistent appearance.